The objective of this initiative was to unveil 10 new fragrances, generating excitement among customers to sample and incorporate them into their personal fragrance collections. The campaign extended across various channels, including organic social media posts, captivating stories, effective email marketing, a refreshed website homepage, and attention-grabbing in-store signage. The result was a smooth and captivating experience, leading to a significant percentage of customers incorporating several of the fragrances into their own product lines.