This initiative focused on showcasing candle-making products and fragrances with a creative twist for Easter celebrations. The campaign encompassed various channels, including organic social media posts, engaging email marketing, a revamped website, and eye-catching in-store signage. From highlighting unique uses for candles during the Easter season to promoting a variety of fragrances, the campaign aimed to inspire and capture the festive spirit across different touchpoints, creating a cohesive and enticing experience for customers both online and in-store.